London Luton Airport Ltd Has a New Trading Name “Luton Rising”

London Luton Airport Ltd Has a New Trading Name “Luton Rising”

The Owners of  London Luton Airport Ltd (LLAL) has recently rebranded to what is now known as Luton Rising.

Councillor Javeria Hussain and Chair of Luton Rising (Luton London Airport Ltd), revealed in her opening statement the importance of this change “we offer more opportunities than just an airport “, she said. 

According to the Councillor, the rebranding would reflect the airport community engagement. The new identity was announced this week at the event held at Morton House, a Luton Rising project. The new business hub is to generate more than 200 jobs for Luton, an exciting opportunity for the town.

Early this month, the town set it’s goal to promote  fairness for 2040 vision and strategy. Cllr Hazel Simmons, Leader of the Council and Portfolio Holder for Social Justice, said: Luton Rising will provide long term and security jobs for local people”. 

Since 1998, Luton Council Airport company has been known as LLA Ltd working in partnership with the operators to make the airport the biggest economic asset for people of Luton. The airport has grown into the UK’s 5th biggest airport, more than 120 destinations and serving 80 million passengers in the year before the pandemic. Owns by Luton Borough Council, LLA is the key economic asset for the region-Beds, Herts, and Bucs. Financial benefits arising from airport ownership can flow directly into local and nearby communities. Earlier this year, the council agreed to a loan totalling £119m – plus a contingency of £20m – to help the airport recover from the pandemic. LLA Ltd generates a total of 27,000 jobs and £1.8 billion in economic activity. 

The name and the description needed a response. “Luton Rising is a new identity that reflects LBC’s objectives for the future for local people in contributing to the prosperity, health and wellbeing in Luton”, confirmed Cllr Javeria.

Luton Rising chief executive Graham Oliver highlighted that: We believe our sustainability measures will be some of the most far-reaching commitments to minimise environmental impacts ever put forward by a UK airport…Our new name and strapline embody these values: Luton Rising – our airport, our community, our planet.”.

Morton House, formerly owned by Vauxhall on Kimpton Road will now serve as a business hub for local start up businesses and it is due to open in summer 2022. The new hub is named after Bob Morton, who played for Luton Town FC in 1946 to 1964. Luton Town FC Chief executive officer, Gary Sweet was absolutely thrilled for the opportunity Luton Rising are providing to the town and its club’s development. He expressed the impact Bob Morton made to the club. 

He made a record of 550 appearances for our club as centre-forward and wing-half, scoring 48 goals. It is fantastic that this investment in skills and business development in Luton will be linked with his memory”, he revealed.

Many other town key players were also present, such Paul Prosser, Head of Welfare Services from Noah Social Enterprise.  


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